At the Future Identity Festival 2022, we sat down with Mansoor Quereshi, Ping Identity’s Senior Technical Sales Manager for Fraud Detection and Mitigation Solutions. Ping Identity is a provider of workforce and consumer Identity and Access Management, to streamline the user journey.
Mansoor describes that for any online business, the challenge they’re dealing with is trusting the individual at the other end of an interaction. “What identity does,” he explains, “is to help create that trust between a consumer or an employee, and the business.”
The discussion largely focused on the application of identity in a retail environment, where the vast majority of consumer volume consists of ‘good actors’, but there are those looking to exploit promotions or resell inventory for a premium. “They will try to spend some time attacking a business or a site and if it has enough controls they’ll move on to an easier target.”
Mansoor explains how businesses can reach a required level of security, while enabling a good experience for consumers and workforces, by building an identity-centric user journey.
Watch the full interview below.
Join the Future Identity Festival, taking place on the 11th – 12th November 2024 at The Brewery, London.
Whether your concerns are security, inclusion, privacy, inter-operability or offering customer seamless experiences, the festival will explore the key trends and technologies shaping the future of identity verification, risk management, fraud prevention and more.