Trust, transparency and the transformative power of DeFi

Defi digital identity

At FTT DeFi last month – a live event hosted by VC Innovations’ other brand Fintech Talents – I had the pleasure of interviewing Genevieve Leveille, the Principal Founder and CEO of AgriLedger. Genevieve built the AgriLedger solution using blockchain, to enable greater trust and transparency in the agricultural value chain, by tracking and tracing products and commodities throughout their journey.

We spoke about the transformative impact DeFi could have on developing economies, how blockchain and DLT technology can be leveraged to de-risk markets, and what more needs to be done before the financial services industry is ready to fully embrace decentralization.

Genevieve noted that events in the P2P, BNPL and Crypto spaces have highlighted the need for greater regulation and consumer protection of DeFi, “we need as an industry, to regulate ourselves first, rather than waiting,” she warns.

As Future Identity Portfolio Lead, I couldn’t resist asking Genevieve what role digital identity will play as the future of AgriLedger, and more widely the DeFi sector, continue to evolve . “Until we have a government accepting those blockchain identities, we still have a risk,” she explains, “We’re going to have to do KYC, Web3 is going to need to have identity as part of it. And there’s so many great brains working on this.”

Watch the full interview now.


The conversation continues at the Future Identity Festival 2022, co-located with the Fintech Talents Festival, on the 14th – 15th November, at The Brewery, London.

Join 2000 festival-goers as we explore the trends and technologies shaping the future of identity verification, risk and fraud. World-class learning and engagement, meets live entertainment and our famous craft beer bar, all while connecting with the identity players you are looking to meet. Book your place now!