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  • Laura Camplisson

    Laura Camplisson has led on the Future Identity portfolio of content and events since the brand’s launch in 2021. Laura regularly contributes to articles, reports and blogs exploring the latest initiatives, technologies and concepts in the identity space. She is particularly excited about the potential for digital identity to enable greater inclusion and make everyday life more seamless.

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Designing an identity-centric user journey

identity centric user journey

At the Future Identity Festival 2022, we sat down with Mansoor Quereshi, Ping Identity’s Senior Technical Sales Manager for Fraud Detection and Mitigation Solutions. Ping Identity is a provider of workforce and consumer Identity and Access Management, to streamline the user journey.

Mansoor describes that for any online business, the challenge they’re dealing with is trusting the individual at the other end of an interaction. “What identity does,” he explains, “is to help create that trust between a consumer or an employee, and the business.”

The discussion largely focused on the application of identity in a retail environment, where the vast majority of consumer volume consists of ‘good actors’, but there are those looking to exploit promotions or resell inventory for a premium. “They will try to spend some time attacking a business or a site and if it has enough controls they’ll move on to an easier target.”

Mansoor explains how businesses can reach a required level of security, while enabling a good experience for consumers and workforces, by building an identity-centric user journey.

Watch the full interview below.

Save the dates for next year’s Future Identity Festival – November 13th & 14th 2023, at the Brewery London. And don’t miss Future Identity Finance, taking place March 29th 2023, at the Convene, London. Join 500+ attendees to explore how innovation, regulation and customer expectations are changing how we identify ourselves to access financial services.

Author

  • Laura Camplisson

    Laura Camplisson has led on the Future Identity portfolio of content and events since the brand’s launch in 2021. Laura regularly contributes to articles, reports and blogs exploring the latest initiatives, technologies and concepts in the identity space. She is particularly excited about the potential for digital identity to enable greater inclusion and make everyday life more seamless.

    View all posts