In a recent interview, we spoke with Sutton Maxwell, Chief Revenue Officer at Curity, about how digital identity continues to evolve in a fast-changing business landscape.
Sutton has spent more than fifteen years in the identity and security market, helping to build teams, products, and strategies that define how modern identity is delivered. Now, at Curity, he’s helping shape how organisations use secure identity management to power digital transformation.
Curity, headquartered in Sweden, is known for its powerful identity server technology that helps enterprises manage authentication and authorisation for APIs, apps, and digital services at scale. Their work enables businesses to balance innovation with compliance and security, which is something Sutton believes is more important than ever.
Moving Beyond Traditional Identity
For years, identity management has focused on employees, access governance, and role-based controls within the enterprise. Those traditional models worked when most users and systems stayed inside company boundaries. But as Sutton pointed out, the old tools aren’t keeping up with new ways of working.
“The platforms built for internal access were never designed for the cloud era, or for the digital ecosystems organisations now operate in,” he explained.
While the first big shift came with the move to cloud infrastructure, pioneered by companies like Okta, Sutton believes we’re entering another major transition. The next era will centre on non-human identities, service-to-service connections, and API-driven architectures, reflecting the tech foundations of modern businesses.
Identity in a Digitally Transformed World
As more organisations mature digitally, managing identity has become more complicated. It’s no longer just about people logging in to corporate systems; machines, APIs and even AI agents now require secure and controlled access to data.
Sutton highlighted that this raises new challenges: how do identity professionals enable innovation while maintaining protection and trust? “We need to rethink how identity supports business growth in a world where automated systems are becoming users too,” he highlights.
For technology vendors like Curity, the aim is to make complex security practical. Helping customers innovate without increasing risk.
Looking Ahead
As Sutton summed up, this is “where the puck is headed”. The organisations leading the next phase of growth are those that have already embraced digital transformation and now view identity as a critical part of their strategy.
For technology providers and identity professionals alike, the goal is clear: stay close to your customers, understand how their businesses are evolving, and help them build secure and scalable foundations for the next generation of digital experiences.
Watch the full interview with Sutton below to hear more about how Curity is helping organisations secure their digital ecosystems and accelerate innovation through smarter identity solutions.
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