Digital identity is key to every digital transaction – Ping Identity at Future Identity Customer

Matt Berzinksi, Senior Director, Portfolio Product Manager at Ping Identity sat down with us at the most recent edition of Future Identity Customer to discuss the critical role of digital identity in enabling online transactions.  

He highlighted how in a world where customers demand a secure but also frictionless experience, digital identity is the only way to provide this. Digital identity affords businesses the ability to onboard new customers more easily, create simpler authentication and checkout processes and deliver a tailored experience. Ultimately, growing their customer base and maximising revenue.

Matt went on to give us his insights on what’s next on the horizon for digital identity. From the move towards passwordless authentication to the use of AI to reduce fraud and boost revenue. To hear about what Matt’s most excited about – the rise of decentralised identity – listen to the full interview below

For more digital identity innovation, join us at the Future Identity Festival on 11th -12th November at The Brewery in London.