Passwords and SMS codes are quickly becoming relics of the past.

In a recent interview, Tobin Broadfoot, Product Director at Keyless (now acquired by Ping Identity) breaks down how facial biometric authentication is changing the way we verify identity. Unlike traditional methods, Keyless can confirm you’re dealing with the same genuine person every time, without storing any biometric data or selfies. That privacy-first approach isn’t just a nice-to-have, but keeps companies off the front page of a data breach headline and makes compliance far simpler.

Of course, no conversation about biometrics is complete without addressing deepfakes. Tobin’s take is that he battle lines haven’t changed. Whether a deepfake is displayed on a screen or injected directly into the camera pipeline, Keyless has built defenses for both attack vectors.

So what’s stopping more companies from making the switch? According to Tobin, it’s not skepticism but complexity of implementation. Changing a login or step-up authentication flow involves a lot of moving parts, and those projects can be challenging to execute. But the motivation is absolutely there. If you want to hear the full conversation on why privacy-preserving biometrics is poised for mainstream adoption, watch the complete interview below.

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