At Future Identity Finance in London, we were excited to grab a few minutes with Mate Barany, Account Executive at Ping Identity. Ping is a leading identity management platform, and looks to optimise the user journey, and therefore the security and experience of end-users, through orchestration.
Mate explains that Ping does this through, “A low-code, no-code approach, which allows each business to define its user registration and user authentication journeys.”
This approach allows Ping to evolve in line with market trends across financial services and other segments and react to business demands and challenges in an agile manner. But beyond the benefits to efficiency, orchestration also allows financial institutions to be flexible to user needs and in doing so increase the accessibility of their products.
Mate explains that this can involve a combination of physical and digital identity elements, and that its also important to consider the level of friction present within the identity management process. While much of the focus is on providing services as quickly as possible, Mate points out that, “depending on the target demographic some friction is necessary to reassure the end customer that security is present within the process.”
Watch the full interview now to hear Mate’s thoughts on how to achieve the right balance with identity management, as well as his predictions for how the future of identity will evolve.
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Future Identity Finance, taking place on the 19th March 2025 in London, will explore how innovation, regulation and customer expectations are changing how we identify ourselves to access financial services.
Join 500+ attendees, representing the retail and corporate banks, insurers, lenders, regulators and tech enablers building an identity ecosystem for the future digital economy.